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Reach mobile players beyond app-only channels

Loom turns mobile web game sessions into attributed app installs.

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Mobile web gamesGenre-matched deliveryInterstitial & rewardedAttributed installsPerformance optimizationPublisher-safe integration Mobile web gamesGenre-matched deliveryInterstitial & rewardedAttributed installsPerformance optimizationPublisher-safe integration
Audience opportunity

A major mobile audience outside the app stores

Players open web games instantly in their mobile browsers. Loom gives app advertisers a new way to reach these audiences during active moments of gameplay.

  • Highly engaged mobile users: players are actively in-session, not passively scrolling.
  • Reach beyond closed app ecosystems: inventory that sits outside the walled gardens of app-only networks.
  • Measurable app-install outcomes: clicks and attributed installs feed campaign reporting and optimization.
1B+
billion-scale monthly
web gaming activity
Puzzle
Casual
Arcade
Simulation
How it works

You set the campaign. Loom finds where it performs

01

Set the campaign

Add your app, creatives, supported markets, attribution setup, and daily budget.

02

Loom tests eligible inventory

Relevant mobile web games and placements receive initial delivery.

03

Results shape delivery

Strong campaign × game combinations receive more opportunities within the available budget and eligible supply.

What you get

Built for app growth teams

01

Mobile web gaming reach

Access players actively engaged in mobile web game sessions.

02

Interstitial and rewarded inventory

Deliver to the placement types that fit your creative.

03

Video and playable creatives

Run the ad formats that perform best for your app.

04

Attributed install reporting

See results through your own attribution provider.

Reporting

A clear, advertiser-facing view

Campaign reporting

An illustrative view of what advertisers see.

Illustrative data
Spend
$842
Impressions
1.2M
CPM
$0.70
Clicks
24.6K
CTR
2.05%
Installs
3.4K
IPM
2.83
CPI
$0.25

Open a new channel for app growth

Book a short call to discuss your app, creatives, markets, and test budget.

Book an advertiser call