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Add app-advertiser demand without replacing your stack

Show Loom demand when available and fall back to your existing provider when it is not.

Mobile web gamesGenre-matched deliveryInterstitial & rewardedAttributed installsPerformance optimizationPublisher-safe integration Mobile web gamesGenre-matched deliveryInterstitial & rewardedAttributed installsPerformance optimizationPublisher-safe integration
Why publishers add Loom

Higher eCPM from premium mobile app-install demand means more revenue from the inventory you already have

eCPM: typical network vs. Loom Illustrative data
Typical network
$4.85
Loom demand
$14.95
+208% eCPM from premium mobile app-install demand
Filled by Loom
No-fill → existing provider
Value proposition

New demand. Your placements. Your player experience

01

Additional app-advertiser demand

A new source of bids alongside your existing stack.

02

Interstitial and rewarded support

The placement types already used in your games.

03

Placement and frequency control

You decide where, when, and how often a request happens.

04

Existing monetization stays the fallback

Your current provider fills automatically on no-fill.

Integration flow

Connect once. You control delivery

1

Connect Loom

Integrate through the Loom SDK/wrapper or a supported server-side connection.

2

Request at an eligible placement

You control the placement and request Loom demand first. Initial eligibility is Android mobile web only. Desktop, iOS, and unknown devices are passed back immediately.

3

Display or fall back

If Loom returns an ad, display it. On no-fill or unsupported traffic, your existing provider fills invisibly to the player.

Publisher controls

Stay in control of delivery

01

Placement control

Choose exactly which placements can request Loom demand.

02

Frequency protection

Exposure limits help protect the player experience.

03

Clear delivery reporting

See fill rate and delivery by placement.

Add Loom to your monetization stack

Book a short call to discuss your games, traffic, placements, and integration path.

Book a publisher call