A campaign-selection engine, contextual signals, and a performance feedback loop, wrapped in a straightforward integration for either side of the network.
Seven stages connect a campaign to a player, and the results back to the engine. The loop repeats continuously as the engine learns.
An advertiser launches an app campaign, setting targeting, a daily budget, and creative assets for Loom to work with.
Loom evaluates the opportunity in real time against every active campaign, using context, budget, and frequency rules.
A player is actively engaged in a mobile web game session, inside a genre Loom has matched to eligible campaigns.
A relevant ad appears at an appropriate moment in the gameplay experience, without interrupting the session.
An interested player clicks through and is directed straight to the advertiser's app store listing.
The install is measured by the advertiser's attribution provider and matched back to the originating campaign.
Attributed results flow back into Loom, where they inform which campaign and game combinations get more delivery next.
Each opportunity is evaluated against active campaigns the moment it arrives.
Genre, placement, and session context inform which campaign is the best fit.
Geography, device, game, and placement targeting, defined per campaign.
Exposure limits protect the player experience and campaign efficiency alike.
Video and playable creatives are served quickly and reliably to every placement.
Every click carries an identifier through to the attributed install.
Attributed results continuously refine which combinations receive delivery.
Clear reporting for advertisers and publishers, tuned to what each side needs to see.
Loom learns which games, placements, and audiences produce results for each campaign. Strong combinations receive more opportunities; underperforming combinations are reduced.
An illustrative view of the signals the engine tracks per campaign.
Full-funnel visibility with clear, actionable data.
Works with leading attribution partners and postback flexibility.
Respectful, non-intrusive delivery at the right moment.
SDK or server connection to fit your stack.